TAKE THE NEXT STEP
The client for this campaign was Public Health England. Over 50% of people with Rheumatoid Arthritis (RA) delay contacting their GP for the first three months or more following symptoms, at which point the condition will have caused irreversible damage to the patient’s quality of life. This campaign aimed to influence people with RA symptoms to take the next step and book an appointment with their GP, by raising awareness of the consequences of getting late diagnosis and treatment, like struggling to take any steps towards recovery at all.
Alice O’Connor
I have always been enthusiastic about writing, creating content and planning campaigns. Currently, I am working as Editorial Assistant for the University of Westminster, writing articles for the external-facing news section of the website, creating the monthly PR report and using applications such as Cision. I also have experience working for a creative PR and Digital agency, Full Fat, in the culture and experience sector. I am excited to gain more experience in the PR industry and apply the skills I have learnt over the last three years.
Contact details:
LinkedIn: Alice O’Connor