The idea for the Stepcom campaign came while reading international newspapers, in this case, an article from The Strait Times Singapore stating that almost a third of women fall victim to Coronary Heart Disease each year. In addition, more than half lack awareness of being at risk. With a simple solution, this campaign created an implementable initiative tailored to the specificity of the Singaporean market to tackle a significant health issue of dually obligated, often neglected Singaporean female teachers.
Darja König
Besides devoting time to create impactful campaigns, I constantly challenge myself by taking on responsibility in various forms. For example, as the main organiser for the UoW PR and Advertising Degree Show 2021, I learned more about project management skills and how to transfer those skills to different life areas. Apart from that, writing about cultural awareness has been the subject of many of my works - currently exploring the notion of Korean soft masculinity by analysing hate speech on YouTube.
Contact:
LinkedIn: Darja König