The hashtag #PINKTAXTHANKUNEXT was inspired by Ariana Grande's song ‘Thank U, Next’. This campaign aims to address and raise social awareness for the Pink Tax, known as gender-based pricing, in the UK. Some countries have taken legal action to deal with the Pink Tax but the UK is not one of them. Higher priced products coupled with the gender pay gap is unfair for women and will have a significant financial effect on them. The campaign was created to inform and educate what the Pink Tax is and hopes to generate attention for the UK government to address this issue.
Manting Gao
I am an international student from China and soon to be a graduate of the PR and Advertising course from the University of Westminster. This final project campaign allowed me to express my passion and concern for gender equality using what I have learned from the course during the three years of study.
Contact: sunnygaomanting@gmail.com