PastIsNow is an event with the purpose of protecting the endangered woodblock inking technology, which promotes the intangible cultural heritage of the brand Rongbaozhai through a combination of online and offline creative activities. It further protects traditional Chinese culture by increasing brand awareness among the young audience.
“PastIsNow” is intended to express the traditional culture that exists in the “Past” is something that people need to cherish and protect in “Now”. To protect the past is to cherish the present.
Mengwei Zhao
A Chinese student who studied in Britain for three years. After studying at Public Relations & Advertising, I interned at Marie Claire’s headquarters in China, at Tencent Holdings, and at Sichuan radio and television, and gained rich and valuable experience. The final project gave me a deeper understanding and mastery of the complete advertising plan, thus further improving my ability to work independently.
Contact: zhaomwdebbie@163.com
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