#Never Forget the Original Intention
The objectives are raising customer awareness that COSTA is a pour over coffee, encouraging the target group to choose COSTA over other coffee shops when they need a cup of coffee and increasing brand loyalty among existing consumers. For COSTA's brand philosophy of focusing on coffee, producing the best quality coffee is COSTA's abiding commitment, encouraging customers to never forget the original intention in their busy work, just like COSTA Coffee is always loyal to coffee.
Yuting Liu:
I am an international student from Beijing living and studying in the UK for four years. During my three years of study at the University of Westminster on the Public Relations & Advertising course, I developed my time management and interest for advertising, and acquired a lot of knowledge and skills in creating a campaign.
Contact: liuyuting990330@gmail.com