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Brave To Be Yourself



#BraveToBeYourself aims to encourage boys to be brave to show their charms. The campaign will also send the key message of “Makeup is not for gender, but styles”. The campaign uses the most intuitive visual experience - Gallery, and social media buzz to eliminate discrimination against men’s make-up and to encourage men to show a more personal side.


Zhifang Li

Chinese students experienced 5 years in the UK, embracing the diversity. I have working experience, 4 months of PR intern and 5 months of luxury sales. Hope to work with brands and consumers for a long time.


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